BEYOND 100%

Beyond the label.

“100% Cashmere” is an important mark of authenticity. But it does not tell the whole story.

The quality of cashmere is shaped by so much more—the fineness and length of the fibers, the way the yarn is spun, how it is knitted, and how it is finished. Each step, often unseen, contributes to the softness, lightness, texture, comfort, and lasting beauty of the final piece. Even when two garments are both labeled “100% Cashmere,” they can feel remarkably different.

We have spent generations exploring the character of cashmere through the art and craft of yarn making. BEYOND 100% is our invitation to look beyond the label and discover what makes one cashmere different from another. Because the more you know, the more you can feel—and the more deeply you can appreciate the quiet beauty of cashmere.

Collaboration part 2, with TOYOBOSHI

Cashmere Neck Warmer with Buttons

A richly textured neck warmer made with Toyobo Spinning’s classic 100% cashmere yarn, “PIARA.” Its button-accented design allows for versatile styling.
The texture is intentionally kept understated, becoming gradually softer and more expressive with continued use.

This basic and practical knitwear piece is also recommended for men.

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In collaboration with TOYOBOSHI

BABY CASHMERE TOYOBOSHI® is incredibly soft, smooth, and luxurious to the touch. This special item was carefully planned by PLEJBELA in collaboration with the experts at TOYOBOSHI yarn to bring you the unmatched quality of the finest baby cashmere. This exceptional material is truly a treasure to experience.

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“Finish-It-Yourself” 100% Cashmere

“The Finishing Touch is Yours.”

The final and important step in knitmaking is fulling (shukujū).
In factories, this is a standard part of production, but few people actually know about it.
By gently rinsing the knitted piece in water and slightly tightening the fibers,
you can make it fluffy and light or dense and compact — and that subtle difference completely changes the feel and mood of the knit.

At PlejBela, we have prepared a special item that lets you experience this “final touch” for yourself. We deliver a cashmere neck warmer or cap before the fulling process, so you can finish it at home to your preferred texture — a completely new approach.

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PLEJBELA at Creema

PlejBela products are also available at Creema.

Creema